I have twenty-one years of global brand marketing, communications, advertising, strategy, and leadership experience within creative agencies, traditional corporate organizations, and start-ups. More recently, I co-founded and led a business that raised seed capital.
Throughlines across these diverse experiences and industries include being commercially minded, impact-driven, highly instinctive, and results-oriented. I’m actively pursuing a position focused on serving the greater good within a Chief Marketing/Commercial/Impact Officer role in experience-based businesses.
An eternal student of all things well-being, psychology, and spirituality related, I'm also an avid traveler, a food lover, and a disco dancer.
Here is a little more color:
Most recently, at Fabric Living, as Co-Founder & CEO, we want to realize the actual value of architecturally significant homes for more people by creating a new investable asset class of landmark properties that safeguards the future of beautiful and environmentally responsible homes. Fabric launched in October 2021 after a $1.5 million raise.
Prior to Fabric, as both a creative and commercially minded consultant, I felt called to work on purpose-driven and systems change projects with significant impact. This led me into the world of blockchain, decentralization, tokenization, and digital currencies.
Previously, as VP of Marketing and Public Relations for Swire Properties and Director of Marketing for Swire Hotels, I oversaw the global marketing, public relations, and advertising strategies for the leading Hong Kong-based developer’s international real estate interests and the company’s hotels and restaurants in Asia and the United States.
In this capacity, I oversaw the November 2016 opening of Brickell City Centre, the 4.9 million sq ft mixed-use project located in Miami’s Brickell neighborhood. The $1.05 billion landmark urban center sits on three city blocks. It comprises the 5 star hotel, EAST, Miami, two Class-A office towers, two luxury residential towers, Reach and Rise with 780 luxury residences, and a 500,000 sq ft retail centre. For the launch of Brickell City Centre, I led the team to win an Addy Award for conceptualizing and executing a multi-platform ad campaign in collaboration with partner agency Ming Utility. The “Welcome to the Centre of Attention” campaign was hailed by Ad Week magazine as “unrealistically cool and 100 percent emotional.”
In my role for Swire Hotels, I spearheaded the brand DNA from conceptualization to creation for both The House Collective and EAST brands. Subsequently, I communicated and cascaded the culture of Swire Hotels on a global scale by creating internal and external strategies leveraging multiple platforms. By implementing my vision, I made an effective marketing plan that was proven to increase revenue and drive sales on an international level for this multi-award-winning hotel group, which includes the much-lauded The Upper House in Hong Kong.
I received a bachelor of science from Royal Holloway, University of London.