Upon arrival in Miami back in the summer of 2015 tasked with the role of heading up Marketing and PR for Swire Properties Inc. I felt strongly that the existing identity for the $1.05 billion transformational mixed-use real estate project Brickell City Centre needed a face lift to shift it into the consumer space from the B2B space in which it was currently residing. After a light pitch and RFP process with a roster of fantastic agencies in New York City we hired Ming Utility company for the project including all collateral and the subsequent launch brand advertising campaign.
