Fare Forward - Wollman Rink, Central Park, May 2022
In 2022, we set about on a mission to launch the Robot Heart Foundation on a four-month sprint, building towards a Foundation fundraiser in NYC and culminating with Fare Forward in Central Park, all set to take place throughout one weekend. Alongside our Creative Director, I led the briefing and execution of our Brand and Organizational Strategy, Brand Design, Identity Toolkit, Website Design and Build. TinyWins was our agency on record for this dynamic and fitting work. There were even some tears during the presentation of the Brand Strategy on a fine day in the early Spring!
